Eco In Malan Lake 
currency service system



Service Design    #desertification #ux #community planning 
Owners                 Ruixuan Li, Ruoxi Li 

Contribution         Service system, interaction design, interface design
3 months              2017.09 - 2017.11

Exhibition             Exhibited in United Nations Hongkong 2018
                               Exhibited in Trends of Transformation Forum 2017










A project to build a community where everything is measured accroding to the ecological value 🌎 rather than economic value 💰





What is Eco In? 



Eco In is a eco currency service system designed for Malan Lake, which enables tourists in the region to pay all kinds of bills accroding to the environmental pressure that the activity put on the earth. It aims to design a sustainable development model of desertification control and to enlighten people to rethink the relationship between human and nature.




Outcomes









Design Objectives



01

For users: Build measurement standard of value: economic or ecological
Enlighten people to rethink the relationship between human and nature, encourage people take ecological value as a measurement standard of value. Ultimately, affect our users to change their behavior and live in an environmentally friendly way.

02

For Malan lake:  Build a sustainable development model
Create a sustainable development model for malan lake project: 1. help the desert park to gain short-term return and more diversified sources of fund. 2. Improving social influences and attarct more people to participate into the project as well as desertification control.




Challenges


People are willing to do contributions to protect environment, but ... 









We solved them in 3 steps




📍First step: 
Set a small, achivable goal by designing a new brand idea








📍Second step:

Help people go action by introducing Ecoins Monetary System & Eco in App









📍Third step:

Make every piece of efforts obvious and meaningful with our Water Aid Service










Design details






Project Background



About Malan Lake


Malan Lake is situated in Luanjing beach ecological immigrant region where is suffering water shortages, high degree of mineralization and salinization of soil desertification. In April of 2011, Hong Kongese entrepreneur Yuen Shu Wah founded Springfield Ecology Limited and started to promote the Malan Lake reforestation project. As of the end of 2016, the sum of funds put into the Malan Lake Reforestation Project had already reached 11.42 million.





The change of same place in four years ︎︎︎





The ultimate aim of the Malan Lake Project is to design a sustainable development model of desertification control and to enlighten stakeholders to rethink the relationship between human and nature.


In order to realize this goal we are planning to build an multifunction integrated open community with vacation, leisure, conference, entertainment and education services.



Challenges are ... 




01
No short-term return 🔁


Desertification control is a most difficult and inefficient undertaking which demands a surge of investment with no short-term returns.
02
Lack multiple sources of fund
💰

The sustained investment to protect the desert is hard to secure in the long run because the current funding source is Mr. Yuan Shuhua’s personal fortune. Planting is no other mean to restore the ecosystem of the singularity technology and methods.
03
Lack of social influences 🙁


The project did not cause social concern and participation for the reason of lacking shared communication, social impact and interaction with the indigenous people. 




 







Research




After primary & secondary research, demand analysis and competitor analysis, a classical persona is built. In the demand analysis we took government, local people, reforester, tourism, donator, media, volunteer as stakeholders into account. Based on their demand and priority, we made our primary objectives.







Concept Exploration



The concept of the model includes four main parts: Brand idea, ecoins monetary system, eco in app, and water aid design.
To be specific, users get aware of brand idea and values through brand essence. Ecoins monetary system helps calculate consumption and offer an immersive experience. The App is a window where users receive feedback and make changes in environmental attitude and behaviour. Lastly, the water aid service provides water and recyclable construction material to the region and promotes participation and engagement of the user.





There are four function blocks in the integrated planning which are vacation, conference, leisure and entertainment.
Buildings are divided into main building and ancillary buildings: The main buildings should have rooms, restaurants, conference centers, exhibitions and other functions; Ancillary buildings are mainly involve staff quarters, power supply, warehouses and other logistics space; The infrastructure should include swimming pools, parking lots and other functions;








The Blueprint








01 / Design: Brand Idea



The concept of the model includes four main parts: brand idea, ecoins monetary system, eco in app, and water aid design. To be specific, users get aware of brand idea and values through brand essence. Ecoins monetary system helps calculate consumption and offer an immersive experience. The App is a window where users receive feedback and make changes in environmental attitude and behaviour. Lastly, the water aid service provides water and recyclable construction material to the region and promotes participation and engagement of the users.




“Change what you count and you change what counts”


Top figure shows the contrast of environmental full-cost accounting and traditional accounting. Triple bottom line (TBL) accounting expands the traditional reporting framework to take into account social and environmental performance in addition to financial performance.
In Malan Lake, price of goods is positively correlated with its ecological cost. The low-price goods that industry offers to people is based on an overdrawn ecological environment. Because of there is no compulsary regulations make companies pay for pollution, many of them still regard environmental cost as external cost since no compulsary regulations make them pay for pollution.



One earth goal


How many planets does it take to support your lifestyle?The answer is 1.5 earths.1.5 is the ratio of an individual's Footprint to the per capita biological capacity available on Earth (1.72 global hectares / gha).
The attached "1.7" of the brand means one earth goal - through the help of ecoins monetary system, users live a lifestyle that cost under 1.7 gha, which is to make individual's footprint under per capita biological capacity. In this way, the ecological resources and services that the Earth regenerated are enough for our humanity's demand.






02 / Design: Ecoins Monetary System


“You can’t manage what you can’t measure”


The system based on Eco-footprint theory has its circulation mode, rules, quantitative criteria and basic components. It can not only record users’ expense in the resort, but also help users feel the environmental burden caused by their actions in a quantitative way.




Inside the region


If the user is within Malan Lake Resort (inside), when the user participates in entertainment activities, he or she can get a certain amount of ecoins as rewards and encouragement for participating in the environmental-friendly activity.

Surplus


If there are ecoins left when a day ends, the left ecoins are called "ecological surplus", the ecological surplus is saved to your balance. The ecoins in balance could be either exchanged for cash when you settle accounts or be donated in the form of bottled water to Malan Lake.

Outside the region


If the user leaves Malan Lake (outside) and still using our system on his/her mobile devices, he is still able to see his daily consumption and his ecological footprint. Since the user does not eat in Malan Lake anymore, which means dining statistics is not available, eco in uses the same average quantitate consumption for everyone as dining statistics.

Ladder payment


When user's consumption surpasses 1700 ecoins, it means that he or she have overdrawn "one earth". The overdraft part charges 1.5 times the price. The ladder payment connects the daily goal with user's expenditure, which aims to advocate people to be responsible for the environment and encourage them to engage in realizing the one earth goal.



Coding test


To simulate the calculation, an ecoins evaluation simulation system is made based on five different eco-footprint worksheet and calculators and referring to footprint network resources.

Python codes

Input

Output




03 / Design: Eco In App



Wireframe




Hi-Fi




Why Wearable Devices?

Lightweight Interactions
Information is quick and easy to access and dismiss. It is suitable since consumptions and activities frequently happen every day here.


Holistic design
The boundaries between device and software are blurred, and the device is so closely to the user, which makes the ecoin app enhance the user’s perception that hardware andsoftware are indistinguishable





04 / Design: Water Aid Service



Every piece of your efforts is visible and meaningful

Users could donate their ecological surplus through our whater aid service, Water tank was designed to be degradable and reusable. After reused for certain times, water tank will be filled with sand and used as meterials for constructing buildings in the park.

Water company and transportation



Bottles As Construction Material




The size and design of bottles are according to rules for construction module in China. (Construction module is a unit for versatility and interchangeability in different manufacturing methods, different forms and construction components to realize mass production of industrialized buildings.)



The construction process is similiar to earthbag construction way: Use inexpensive local sand and bottles to create structures which are both strong and can be quickly built. More information about how to build is on Earthbag House Building Methods.

https://www.instructables.com/id/How-to-Build-an-Insulated-Earthbag-House/






Next Steps


Water bottle

For water bottle, the next steps are fabracation, testing and iterations. Including-

① Making bottle mould based on our solidworks model.

②Manufacture 200-1000 bottles to build a wall, to test its stability, load-carrying capability, corrosion resistance and explore its other possibilities like constructing chairs, desks, and other furniture.

For the whole project

Transition to the form of a social business and establish open cooperative mechanisms -

①Continue exploring and finalizing design concepts.

②Design a step by step rollout plan toexecute the designs.

③Promote and invite individuals and organizations to join the Malan Lake Reforestation Project.

④Bring local herdsmen into the project, and gradually build up a cooperative relationship with them, while providing commerce operations and jobs related to the afforestation efforts.



🌱 Lives in Malan Lake