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RUÒXI LI —

Hi, I’m Ruoxi. Some people call me Roxy.

I design products that make complex systems feel intuitive, useful, and a little magical. I care about clarity, craft, and building tools people actually want to use.


My background is in Experience Design, rooted in Carnegie Mellon's Entertainment Technology Center and the HCI Institute, where I explored psychology, game design, and rapid prototyping—foundations I still draw from every day.

Currently at DevRev, I’ve led design from 0 to 1 across data analytics, support tools, and in-app SDKs—contributing to the company’s $1B valuation.


Previously, I designed Bing News at Microsoft, led UX strategy at Autodesk, and prototyped multimodal and spatial interactions for EA The Sims and TapXR. My work has been showcased at GDC, SIGGRAPH, and a few surprisingly serious hallway demos.

Product Design

2021 - 2024

Mixed reality & tangible interfaces

2017-2025

Experiences

2021 -

DevRev

Data, Support, Analytics, PLuG

2019

Autodesk

Fusion 360

2019

Carnegie Mellon University

Graduate Research Assistant

2018

Microsoft

Bing

Recognitions

2020

Game Developers Conference (GDC) Official Selection

for innovative use of alternative input devices in game design

2019

Computer-Human-Interaction in Play (CHI play)’19

Game With A Purpose to Collect Home Audio Data

Publication

2018

National Utility Model Patent

Sticker for Indicating Time Passage

Patent

2018

Microsoft Hackathon Most Popular Award

The Spotlight, A Data Breach Search Tool

Award

2017

ACM SIGGRAPH — Massive Collaboration Animation Project

Exhibition

2017

Beijing Design Week

The Wisper, Installation and Visual Identity

Exhibition

2017

United Nations HongKong & Trends of Transformation Forum

Malan Lake Service Design Proejct

Exhibition

Smooth Scroll
This will hide itself!

RUÒXI LI —

Hi, I’m Ruoxi. Some people call me Roxy.

I design products that make complex systems feel intuitive, useful, and a little magical. I care about clarity, craft, and building tools people actually want to use.


My background is in Experience Design, rooted in Carnegie Mellon's Entertainment Technology Center and the HCI Institute, where I explored psychology, game design, and rapid prototyping—foundations I still draw from every day.

Currently at DevRev, I’ve led design from 0 to 1 across data analytics, support tools, and in-app SDKs—contributing to the company’s $1B valuation.


Previously, I designed Bing News at Microsoft, led UX strategy at Autodesk, and prototyped multimodal and spatial interactions for EA The Sims and TapXR. My work has been showcased at GDC, SIGGRAPH, and a few surprisingly serious hallway demos.

Product Design

2021 - 2024

Mixed reality & tangible interfaces

2017-2025

Experiences

2021 -

DevRev

Data, Support, Analytics, PLuG

2019

Autodesk

Fusion 360

2019

Carnegie Mellon University

Graduate Research Assistant

2018

Microsoft

Bing

Recognitions

2020

Game Developers Conference (GDC) Official Selection

for innovative use of alternative input devices in game design

2019

Computer-Human-Interaction in Play (CHI play)’19

Game With A Purpose to Collect Home Audio Data

Publication

2018

National Utility Model Patent

Sticker for Indicating Time Passage

Patent

2018

Microsoft Hackathon Most Popular Award

The Spotlight, A Data Breach Search Tool

Award

2017

ACM SIGGRAPH — Massive Collaboration Animation Project

Exhibition

2017

Beijing Design Week

The Wisper, Installation and Visual Identity

Exhibition

2017

United Nations HongKong & Trends of Transformation Forum

Malan Lake Service Design Proejct

Exhibition

Smooth Scroll
This will hide itself!

RUÒXI LI —

Hi, I’m Ruoxi. Some people call me Roxy.

I design products that make complex systems feel intuitive, useful, and a little magical. I care about clarity, craft, and building tools people actually want to use.


My background is in Experience Design, rooted in Carnegie Mellon's Entertainment Technology Center and the HCI Institute, where I explored psychology, game design, and rapid prototyping—foundations I still draw from every day.

Currently at DevRev, I’ve led design from 0 to 1 across data analytics, support tools, and in-app SDKs—contributing to the company’s $1B valuation.


Previously, I designed Bing News at Microsoft, led UX strategy at Autodesk, and prototyped multimodal and spatial interactions for EA The Sims and TapXR. My work has been showcased at GDC, SIGGRAPH, and a few surprisingly serious hallway demos.

Product Design

2021 - 2024

Mixed reality & tangible interfaces

2017-2025

Experiences

2021 -

DevRev

Data, Support, Analytics, PLuG

2019

Autodesk

Fusion 360

2019

Carnegie Mellon University

Graduate Research Assistant

2018

Microsoft

Bing

Recognitions

2020

Game Developers Conference (GDC) Official Selection

for innovative use of alternative input devices in game design

2019

Computer-Human-Interaction in Play (CHI play)’19

Game With A Purpose to Collect Home Audio Data

Publication

2018

National Utility Model Patent

Sticker for Indicating Time Passage

Patent

2018

Microsoft Hackathon Most Popular Award

The Spotlight, A Data Breach Search Tool

Award

2017

ACM SIGGRAPH — Massive Collaboration Animation Project

Exhibition

2017

Beijing Design Week

The Wisper, Installation and Visual Identity

Exhibition

2017

United Nations HongKong & Trends of Transformation Forum

Malan Lake Service Design Proejct

Exhibition